Organic and Natural

We chose to gain independent accreditation of all our products to give you peace of mind. This makes us unique in the pet grooming market.

Our products are formulated to optimise the organic percentage without compromising performance, functionality and concentration.

We use plant-based ingredients certified organic by the UK's Soil Association. This ensures that their cultivation and production is managed under the highest possible, independently-audited ethical and environmental standards, which produces ingredients free from synthetic chemicals, herbicides, fungicides and insecticides.

The Soil Association is widely regarded as one of the world's strictest organic certification bodies, and its logo guarantees no animal testing, no GM ingredients, no controversial chemicals, no parabens and phthalates, no synthetic colours, dyes or fragrances.

Even the small percentage of ingredients that are not organic are rubber-stamped by The Soil Association because they are grown naturally, and ethically and sustainably sourced.

We promise to continue to be authentic and transparent and to practice Love & Responsibility for Pets and the Planet